Running a successful blog is a matter of making sure to take the right steps at the right time, so it isn’t as hard as you might think, and the headlines of your articles are a critical component of this process. If you want to learn how to write highly converting blog post headlines, then read on.
Benefits Come First: The most important thing when it comes to a headline is making sure your audience knows what benefits they will derive from reading your post, besides attracting their attention. Since the first thing anyone seeing your post will think is “what do I get out of this?”, you need to make sure they understand the benefits right off the bat. If your blog post title isn’t even giving the slightest of the hints of what’s coming up then chances are that your reader isn’t going to read further. You have to focus on enticing your readers with an effective blog post title that gives them a strong reason to read the complete post. If you look around, you’ll notice that most of the popular blogs out there have the most creative titles, but at the same time they convey the message behind the post in the most apt manner.
Add Keywords: Your title should feature your main keywords because it is a well known fact that most of the traffic blogs receive comes from the search engines. This is a good approach to gain the attention of your audience as well as to drive traffic from the search engines. When someone comes across a blog post in the SERPs, the first thing they will check is to see whether the title contains the keyword they were searching for or not. Additionally, search engines such as Google have a habit of bolding the keyword that is shown in the title, making it easier for the user to see it. It is important for the keyword to make complete sense when you are adding it to your title. You can’t ruin your headline by stuffing keywords in it. Your title should be created around the keyword and not vice versa.
Questions Attract: If you use a question instead of a headline, you will find that people will be more tempted to read what you have written. There are lots of webmasters that use this approach with their headlines and most of the time they do it with great success. Since this approach works to tempt the curiosity of your audience it is highly effective at getting people to read more. Be careful though, because the question you ask needs to be related to your topic and have relevancy to your audience. Consider questions that address important issues in the niche you are operating in. The more interesting your question is, the better the chances of grabbing a bigger piece of the pie.
Writing a blog post that features top quality content is not a big issue if you know what you are talking about but it doesn’t help if your readers will overlook your post. Blog posts need relevant headlines and that’s what you should be concentrating on, no matter what the situation is.