If you want to make your sales copy better, you need to put forth some real effort and make sure that each of the individual portions of your sales copy are balanced and compliment each other. The process is far more involved than picking a couple of things you don’t like and tweaking them. Keep reading to learn a few things that you can do to start making your copy even better.
Understand Your Numbers: If you really want to make your sales copy better you need to know where you currently stand. This means that understanding things like the amount of traffic you get every month, how many sales you make per person and what the basic conversion rate of your site is. One of the first things that you can do, while things are still a little blurry, if you want them to get better, is to start measuring your numbers now. The number of hits your site receives is not the same as “unique visitors per month”. Also, knowing your conversion rate is necessary because when you make consistent changes/tweaks to your copy, you’ll know where you’re headed, and how much you’re able to improve. Knowing your starting point is imperative if you want to move beyond it.
Modesty Isn’t Good: It’s good to be modest as a regular person but not as a sales person. You’re going to be competing against a lot of other sellers in an effort to make more money with your product and that means that you need to convince all of the buyers out there that your product is the very best. Each product has shortcomings but you shouldn’t highlight them in your copy. Your goal should be to present your service or your product as well as you possibly can. Just like you wouldn’t talk about your negative personality quirks in a job interview, you shouldn’t focus on the negative aspects of your product. Be proud of what you have created and let that pride be evident in your copy.
Use Bullets: It is a lot harder to make sales when your page looks like a big never ending chunk of text. Bullet points break up the content and help you better show off all of the advantages and benefits of the product you are selling. Creating lists of product benefits can only help you. Anybody who isn’t willing to read through your copy and prefers to just scan it won’t have any problems doing so. You’ll make a lot more money when your sales copy is as clearly laid out as possible. To sum up, in this article we can see just what it takes to make sales copy better and take your business to the next level.