You can learn how to write effective sales copy, even if you’ve never even tried it. Although it’s commonly believed that copywriting is an esoteric art, it’s mainly about applying some essential steps anyone can learn. Start practicing the following advice, and you’ll soon be writing copy that makes plenty of sales for you.
Lets say you have a product that shows your customers how to recover from Google Panda. Then you need some great copy to reflect this inorder to make lots of sales.
Focus on Your Prospect: Don’t make the mistake of talking mainly about yourself in your copy. Your entire approach should be focused primarily on your prospect’s point of view. If you talk too much about yourself or even how great your product is, you’ll lose your prospects. When someone hears about your product, they will immediately wonder, “How can this help me?”
Your approach, therefore, has to be tailored to your audience so they understand how your product will benefit them. The more effectively you can address this question, the better your copy will convert. Always keep in mind that people don’t buy products, they buy dreams. They don’t care about the list of features, only the benefits. It’s not your company they want to invest in, but their own well being. As long as you make the most important benefits plain to them, you’ve done your most important job as a copywriter. Your prospect should be the most important character in all of your copy.
Don’t Make Things Complicated: You should avoid assuming that people know a lot about your subject; explain things as clearly as possible. People don’t like to make purchases until they have all the necessary information, which is why it’s a good idea to treat your audience as though they were all newbies. Even if a certain portion of your readers already know some of what you’re explaining, this is preferable to leaving others in the dark. Even those who have some familiarity with the topic generally won’t mind a refresher, which also shows them that you know what you’re talking about. Right from giving them the benefits to taking them to your call to action.
Introduce the Scarcity Principle: A proven tactic of copywriting is to convince prospects that your offer is extremely limited in time or quantity, so they’d better take action quickly. If prospects can be convinced that they have only a very short time to make their decision, you tap into a psychological principle that works in your favor. This tactic can increase your conversions, as people don’t like to miss out on what could be a valuable offer. This is one technique that can make a big difference.
That about does it! try them out yourself.