If you’re interested to generate an income online, you’re going to have to have a website. If you want that web site to bring in money, it must be written extremely well. Unless you’re good at copywriting already it’s smart to hire someone well-qualified to write the text on your site. A good copywriter can help you bring in so much more money than you could hope to see if you tried to write the copy yourself. Evidently, not all copywriters are the same. Some are very gifted. Some, on the other hand, have no talent but are trying their hand at writing because someone told them that online writing would be a cinch. Here are tips on how you can tell the difference.
Perhaps you have a blog that talks about email marketing and you need to hire someone to write content about the cheapest autoresponder or some autoresponder tutorials.
Does the writer have his or her own website? Any copywriter that wants to write web copy should have a web site that houses their bio, their resume, some samples and whatever else they feel the need to share. If the copywriter doesn’t have his or her own website, how are they going to be able to help you build yours? Pay attention to the copy on their site as well. If it is loaded with mistakes this is a terrible sign.
How well do you react to the copy on the copywriter’s site? This goes beyond the simple noticing of grammatical and syntax errors. Does the text move you to feel any sort of emotional response? Are you feeling warmly toward the writer? Does his or her words make you want to keep reading and discover more about him or her? Does it make you eager to hire them as soon as possible? Does the website copy make you feel like you have to click away? Does it make you mad? These are all really vital responses and they demand your attention.
Do a background research on the writer. Search for reviews for the writer on independent web sites and online forums. It’s remote that you will come across any terrible reviews on the writer’s own website. Search online for the copywriter’s name to see if there are any reviews or personal testimonials that are not run and can’t be controlled by the writer you are checking up on. Closely examine these postings. Ask the writer to give you several references. See to it that you follow up and actually make contact with those references so that you can obtain an honest opinion from them.
Make sure you spend at least a little time going over samples furnished by the writer. Try asking the writer to send you some samples that aren’t already provided on the site. This is especially important if the copywriter claims he or she is an expert in a subject. When the writing reads like it was copied from Wikipedia or is particularly vague, you need to find a different writer.
You have a number of options available to you when you’re trying to find out whether or not to hire a copywriter. You must do some homework and try to find out more about the writer in terms of his or her ethics, reputation and personal character.