A very effective method to generate traffic that has been used for many years is article marketing and it is still favored today for many reasons, including the fact that it delivers highly targeted traffic.
Perhaps you have a blog that features the IM market, and you want to highlight your latest post on how to check backlinks on your blog. Here’s how you do it with article marketing.
Select an Area That You Love: It’s important that you are careful when choosing a niche because you want to write about something you love, especially if you will be creating all the content for your article marketing campaign. If you want people coming back to your site regularly then you need to have a passion for the niche you are targeting.
If you aren’t genuinely interested in the subject of your articles then it obviously will show up in the articles that you write. Your life will be much less complicated and a lot easier if you the topics you are writing about inspire you. You’ll enjoy the writing process a lot more if you like the topic you are dealing with so you need to think about this fact. If, on the other hand, you don’t really have a choice and have to write articles on something that doesn’t spark your interest, then you’ll need to be proactive and find something in that niche that you do like because it is important for you to like what you do if you want to succeed in the long term.
Submit to Targeted Article Directories: There are many article directories online that are targeted towards a specific group of audience, but if you look around you’ll see that most of the article marketers are falling over each other to go for directories such as Ezinearticles.com and GoArticles.com… However, upon doing a thorough search you’ll find that there are indeed dedicated directories and sites that are focused on one single niche. It makes plenty of sense to submit to these types of directories because their traffic will definitely be relevant and targeted.
Leverage Outsourcing: If you want to take your article marketing to the next level, and dedicate your time to other tasks that require your attention, then outsourcing is the key. If you can find the right writers and get them to produce high quality articles for a nominal fee, you can literally have hundreds of targeted articles spread all across the web without having to do all the work yourself. This will allow you to focus on developing your business online instead of spending all your spare time writing articles. There are some excellent writers willing to write great content on the cheap on freelance sites like oDesk.com and Elance.com. If you want to make sure you are doing things right the first time then you will need to study how those with more experience do it. Don’t be hasty when hiring a writer, make sure you’ve analyzed his/her sample work before choosing him/her for the job.
Article marketing will become more interesting if you put in genuine efforts to make it work – so give it all you have and there’s no reason why you won’t succeed.