I’m impatient, I cannot wait months for SEO to kick in, I love to get my results today. I am going to be talking about targeting advertising. So I’d like to talk to you about how that can occur, how it’s possible for you to get your site on the front page of Google immediately. It costs money though, but if we manage it properly and we measure it and we then manage that measurement, we’ll be in a position to make a little money out of it. You may also have to go thru some internet marketing reviews for deeper discussion.
The Google AdWords program or also commonly called as the Google pay per click advertising, is basically when you go to a search results page, the yellow section at the very top above the natural lists and the things down the right side are sponsored links. So you can pay to get your internet site ranked immediately for the keyword you want to target. This is a great way to fast track some of the testing things so you have an internet site that works before the S.E.O kicks in.
The large thing with Google AdWords is it’s pay per click advertising, not your standard pay per view advertising. In most traditional selling, with radio, TV commercials, mags, you’re paying for the undeniable fact that folks are going to view the advert, not that it works. If your advert gets seen by lots of folks but nobody does anything, you still have to fork out the $2000 in media buy. With web promoting and pay per click, you only have to pay when folk respond to your marketing. It is the best sort of promoting spend you can ever have.
So simply to reassert. Why do Google pay per click advertising? Firstly you get to aim at people who are actively hunting for your product and services. So unlike traditional media, where you are hoping to interrupt folks by buying a poster advertisement or interrupt people who are reading a magazine, here is where you are in front of folks that are actively looking. They’ve taken a proactive position and they’re doing something, hopefully have their wallet half open already, attempting to find the services and products you sell. So it’s much better targeted, less waste which is a huge thing.
As I said before, you only pay when a person responds. So your advertisement can be seen by thousands of people, but if nobody replies, you do not pay a single cent. So you’re only paying when material works, which is the best way to spend. The next thing is you get to choose the search phrases. So you get to go in and say, these are the important phrases I’d like to target, these are the words I’m targeting, these are the firms and phrases I’d like to be in front of and you’ll go in and bid on that keyword. If this is still a bit complicated for you, get help from a website consultant Melbourne today.
As I pointed out again, it’s measurable meaning it’s manageable, which means you can control it. So how does AdWords work? From a pay per click perspective, it is an auction system. The price that you pay is your maximum bid you’re happy to pay for that keyword times a quality score. So each cost is basically a keyword level. So you don’t say, I would like to pay $1 for every single click for every keyword. It’s all based on individual keywords and you pay differently per keyword.
So it is the maximum bid, which is pretty simple times three factors which make up the quality score. Google has this thing called a top-notch score which to them is a way to just not give somebody with the biggest wallet the best advert, it boils down to other things too. These contributors are click thru rate which is the p.c of people that see your ad and click on it. So the more effective the ad the higher folk click thru, the cheaper your bid is going to be.
Significance, how relevant is the ad to the words. If you’re bidding on blue shoes and your advert announces, we sell red shoes, it isn’t that applicable, so Google punishes you for that. Also the lander ; it is important that the web pages that your internet site has, the pages that your ads are pointing to, match the keyword. So you’ve got a internet site about red shoes, or a page about red shoes, you’re bidding on blue shoe and you send folk who Google blue shoe, who’ve seen an advertisement that announces blue shoe and land them on a page that asserts red shoes, you’ll get penalized for that. Google will track that.
So it is important that you build websites around different key-phrases and each keyword you bid on, point them to those relevant pages rather than just your home page. This is the key if you would like to achieve success with your Google pay per click advertising campaign. You might also want to go over a Whitespark review to further boost your knowledge on ranking and targeting local search.