If we are doing keyword research say for the best viral marketing video, we might do something like video viral marketing campaign or branded content strategies. I made sure I put the primary keyword in there. I made sure that I spelt it correctly and I also included the word strategy, that’s more of a copywriting thing. I could just do viral marketing/branded content but I want to include strategies because, when someone is searching it on YouTube, that’s a little bit more enticing. They want brand content strategies.
Then we might include http : We need to include our URL. Then I might head over to my YouTube account and start uploading the video. That way, when we are right to go, I simply need to make sure that we are loaded into the right account. We’ll just drop this in and we’ll then come into my videos. Really we might have just hit upload.
I will just go to upload video. It is saved on the desktop and it’s called that. So let’s go forward and upload that. It’s twenty-three Meg. We’ve made sure we have the URL in there. Then we wish to add a bit of content, there is not any perfect amount here.
Right now it is possible to get away with not having anything in there but let’s simply say ‘most people don’t know the greatest difference between viral advertising and branded content.’ So I’m getting keywords in there : ‘All too often they confuse the 2. Ben McEwing will set you straight in this short video taken from the Lights, Camera, Profits workshop. So if you’d like to get more views on YouTube, watch this video now and remember to visit our site.’ Just come up, copy that in. Then we go ‘viral marketing’, put our quotes around it, internet video marketing and then ‘how to get a bit more views on YouTube’.
M4V is the highest quality video file that we should save to. Then from that, the rest gets dumbed down. The M4V, that’s the default one for Apple that all play in iTunes. MP4 is fine and the H.264 format. By reading our web video production services review you will learn added revelations about video making.
One SEO services client had been sharing straight to YouTube which obviously means then when he deletes the project it’s just on YouTube and should not do that. So he should export to QuickTime which is the one below it and it’ll default to the MP4, H.264.
When embedding into PowerPoint it should be fine. I just did it latterly. So long as the file is not too large. What you want is to take that video for your viral marketing campaign and have it in a folder that the PowerPoint can reference. Usually if the file is too large, it won’t hold it within the programme. It will just have it as a place hold and reference it. That is what I might do, I would have it sitting separately. A QuickTime file is a MOV.