The entire world knows about the power of Facebook, and that is why it is such an incredible place to find your audience and get in front of them. If you have done your homework right, then you too can get involved with Facebook applications (apps) and take your social marketing to an entirely new level of play.
When somebody picks up your app and wants to use it, remember they are looking for something that matters to them. One example is a sort of social competition in which an app user will tell their Facebook network how well they did playing your game app. One simple approach is merely giving people a way to engage in some kind of social competition with each other. And if you’re creating a test, then give your users a scoring system where they can take their score in the end. For example, people take their ranks and scores with them and put them on their profiles, and then their entire network will eventually see it and be curious about it.
Strong Programming: The driving engine behind your app is the program which needs to be solid.
It’s important for your application to be glitch free and to run seamlessly. If you take the time to understand how the Facebook developer platform works, you will be able to get the most out of it. It’s okay if you’re not a developer, work with one who specializes in Facebook applications. It is essential to your success that the programming behind your application works flawlessly. The effort and time that you invest in either learning the developer platform or finding a programmer to help you is well spent.
What you do want to also do is setup tracking with your app so you know how many people are using it. Just do this, and then after a while you can use the stats for various reasons. You can use a simple spreadsheet to track your progress and see to it that you’re only improving with time.
Your app cannot always be for everybody, and you should not try to please everyone, either.
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