One thing about many marketing media channels is they are costly. Try to consider advertising spots on both television and also radio, not to mention regular publications. A 30 second locally televised spot could cost a lot of money, while a nationally televised spot could cost in the tens of thousands, if not more. There are arguably some inexpensive advertising spots in publications like newspapers and magazines, but these rarely attract the attention of their readers to be considered effective. And their effectiveness is limited to how long they are run. In contrast, custom eco bags are much more cost-effective when utilized as part of a marketing effort simply because they can be made in bulk for a cost of less than half a dollar. Customers also have a tendency to utilize the more durable reusable bags no matter where they go, like the grocery, the mall, and even to the beach or gym. This means that a lot more people will get to see your brand on the side of these kinds of giveaway bags as they are brought about by their owners. This results in an effective marketing effort which is able to sustain itself long after the bags themselves have been given away.
There are a lot of ways these kinds of bags can be used as giveaways. For instance, if you run business such as a supermarket, convenience store, or boutique, these kinds of bags can be given away to loyal clients. There are also venues such as trade shows, conventions and conferences where these giveaways are more than appreciated. Many promotional things like flyers, handouts and brochures are distributed at events like these from the different booths. You can give away promotional tote bags that bear your branding. Such giveaways are among the more practical ones at these types of events, and people will look back at your company and feel good about your brand.
You can choose from a wide range of styles of reusable bags. There are your usual shopping tote bags, to the light drawstring bags, to the more functional messenger bags. These bags can be produced very cheaply. But your eco-friendly giveaways don’t have to stop there. You can also give away custom seed cards and bookmarks. These items are usually made from recycled paper, and even consist of a number of plant seeds. That way, instead of generating more waste that will only pollute the environment should you choose to throw them away, you can plant them in your backyard or at a nearby park. Plenty of people tend to appreciate these giveaways, and they are also an awesome way for a business to solidify their presence in a community through their environmental efforts.