If you have the desire to use the internet to make some cash, you’ll need a site. If you want that web site to bring in money, it must be written extremely well. Unless you’re good at copywriting already it’s smart to hire someone well-qualified to write the text on your site. An expert copywriter will bring in lots more money than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Evidently, not all copywriters are the same. Some are very gifted. Some dream of having talent but are simply trying to make some bucks because they’ve heard that online copywriting is a breeze. Here is how you can tell the good from the bad.
Lets say you have a niche site that is focused on email marketing and you need to hire someone to write content about the cheapest autoresponder or some autoresponder reviews.
Does the writer have a website of his or her own? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If they don’t have a site of their own, how will they be able to help you with your site? Pay attention to the copy on their site as well. If it is loaded with mistakes this is a terrible sign.
Do you react favorably as you go over the web copy on the writer’s site? This goes beyond the simple noticing of grammatical and syntax errors. Does the text move you to feel any sort of emotional response? Does the web site copy move you to like the writer? Does the web copy make you want to follow up and discover more about them? Does it make you feel like you want to hire that writer immediately? Does the website copy make you want to run away? Does it make you mad? These are all really vital responses and they demand your attention.
Carry out a background search on the copywriter. Search for reviews for the writer on independent web sites and online forums. It’s highly likely that the only reviews you will find on the writer’s web site are going to be good. Search online for the copywriter’s name to see if there are any reviews or personal testimonials that are not run and can’t be controlled by the writer you are checking up on. These reviews and testimonials demand your special attention. It is wise to ask the copywriter to provide you references too. You need to actually contact each reference and get an honest opinion about the writer from each person.
It is vital to actually browse through any samples supplied to you by the writer. Try asking the writer to send you some samples that aren’t already provided on the site. This is especially crucial if the copywriter states he or she is an expert in a specific field. When the writing reads like it was copied from Wikipedia or is particularly vague, you need to find a different writer.
There are a number of different ways to see if a copywriter is worth spending your money. It is crucial to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.