Marketing and sales are one of the most important components of a business’s survival in the market. While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake.

[I:] The Marketing and Sales departments often compete with each other.

Marketing involves making a product according to the needs of the marketplace and clients, advertising the item with advertising and so on and setting up a competitive rate for the product. Marketing is a platform which drives sales.

On the other hand, the sales process is what you do to successfully sell a product and fetch a contract. Sales and marketing together is a part of selling and one cannot do without the other. They can also be called activities. The success of a business is critical to the success of these two important activities.

Marketing is the backbone of a business’s future and launching pad for the sales. While the marketing procedure incorporates the design of the item, advertising and so on the sales process is the execution of all the efforts which involves direct interaction with client either by in-person meeting or cold calls or by networking.

However there is a continuous rivalry in between the two, one claiming dominance over the other. The marketing people say they have an upper hand due to the fact that they think it is they who designs the products, sets the strategy as well as develops devices essential for sales. They state sales are the result of marketing and thus should follow its instructions. The sales person may not accept this view and might be completely contrary in their opinion. They think that it is the sales marketer who in fact sells a product and bring money to the business.

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But many experts believe that marketing should play a pivotal role among the two. A successful marketing campaign makes sales easy and makes people believe that it is actually the sales people who are the dominant leaders. The most important role of marketing department is to create opportunities for the sales department.

Marketing drives sales and sales drives companies’ success. Marketing is like a life support for sales, one who is regularly backing up the sales department and allowing them to effectively deliver the end item. There should not be a race to get supremacy over an additional department but a race to gain the market and consumers interacting.

Many businesses combine sales and marketing together but in reality they have different targets. While the sales department is interested in fulfilling the requirements of what the customer asked for, the marketing department is actually busy studying what the market demands.

The goal of the marketing department is to foresee how the market will shape up in future. They should envision their product catering to the needs of the market for next few years and be ready to make design changes in their product accordingly.


It is very important that a business incorporates their sales and marketing department in a well fashioned way. It is the right integration of these two vital entities that fuels the development of a company. The salespeople should not be merely treated as the money collectors. Each division has its own role and ought to go together in selling the item of the business and must be the foremost vital standards.

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