The crawl rate for a website is a term used to describe the frequency at which your site is crawled by the search engines like Google. Many different factors impact the crawl rates for any given website. The one thing you need to take home after reading this article is just how important it is for the success of your website that it is crawled as often as possible. But, what does a quicker crawl rate really mean for your website? Faster crawl rates mean faster indexing of your new material by Google and the other major search engines.

Put these few tips into practice and you’ll be amazed at how much of a difference it will make in the speed with which your site gets ranked for the new material you’ve added.

Take a little extra time to properly optimize any images that are on your site. Oddly enough, poorly optimized images on your site can lead to dismal ranking. This can mean your website will have a dismal search engine crawl rate. So, how do you improve the crawl rates for your site? There are several things that you need to consider when optimizing your images such as taking care of the “Alt Attribute”, using your keyword in the file name, resizing them the right way, using the right captions, etc. The steps are simple but the impact they’ll have on your crawl rate are significant.

Do a little research to find a hosting service for your website that has exemplary uptime ratings so that you aren’t faced with unexpected downtime for your website. There’s no real fixed time as to when the Google bots visit your site, it could be any time. Choosing your hosting wisely for better uptime will raise the odds that your site will be operational when they do. Ensure that you double check the server that you’re going for and if you experience any problems in the start, then just switch to another reliable one instead of waiting for these frequent problems to be resolved.

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There is one basic step that many marketers forget, neglect, or overlook; it’s submitting the site’s URL to the search engines – Google in particular. This step is so simple that it is often overlooked. The more search engines you submit your URL to the better chances for success you’ll have. Additionally you’ll want to check that you’re getting the right header response. The ball is now in your court. You now know what it takes to boost your crawl rates all that’s left is for you to take action. Working with the search engines for traffic and better rank is all you need to do in order to get the wild success and huge flow of traffic you’ve been waiting for. Forget all the greyhat and blackhat SEO methods that you know of. Give Google what it’s really looking for and see how fast your traffic stats grow.

Catch additional secrets on social marketing and up to date web 2.0 marketing from Christopher Hill.

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