You’ve heard stories of people doing very well with banner advertising? If you’re not completely happy with some of the methods you’ve tried, then this is something you should take a serious look at.
Contrary to the popular belief, you don’t have to have deep pockets to take advantage of banner advertising. In fact, you can place your ad on high traffic sites for a very cheap price for a whole month. Now that’s something which would be difficult to achieve with a pay per click campaign or a pay per view campaign. The balance of this article is devoted to banner advertising approaches that can increase conversions and improve your campaigns.
The most important banner advertising tip doesn’t have to do anything with the banner ad’s design. It’s all about making sure that you are ad and your landing page match. If your banner is advertising “free iPod giveaways” then that’s exactly what people should find on your landing page after clicking on your ad. This is to say that you can’t expect a high level of conversions if your banner is all hype. Yes you will generate a good amount of clicks, but then what really matters here is your conversion rate. You will be throwing money out the window if your landing page is unsuccessful at converting people, and the number of clicks in this case is completely unimportant.
The power of your copy, used on your banners, has to be reasonably able to touch the emotions of people. You should always test your banners by rotating, and you can try offering different benefits and testing them.
If you have something that’s boring or doesn’t go with the vibrant nature of your banner ad, then you won’t get many clicks. What you have to do is make the reader extremely interested or curious about what you have for them. As you know, there isn’t a lot to write, but what you do have to write must hit the nail on the head.
Last but not the least; make sure you’re not forgetting to match the colors of your ads with the design of the website they’re being displayed on. Even if four websites are displaying the same banner you still need to make sure that the colors match the core design of each site. The reason for this, you don’t want your ads to look like they’re out of place, as it will bring down the overall response of the ad. Your banners should look as if they are perfectly aligned and as if they are part of the site. No one expect perfect integration, but do try and make things look a little coordinated at least. In conclusion, the above tips that we discussed about banner advertising are only a tip of the iceberg. If you take banner advertising as far as you can, then you should be able to discover what we’ve been talking about. The key to success with banners is preliminary research, and then once you get started you need to test your banners.