Viral marketing is something that can work for anybody, given that you’re following a few basic rules to create a successful campaign. The purpose of this article is to give you a clearer insight into how you too can create your own viral marketing campaign and reach out to your target audience.
The most important point to bear in mind here is that anything that becomes viral has never been seen before – it is highly unique. Also remember that it is a lot more than just being unique and not seen before, it has to captivate people for some reason. Once you can produce any kind of extreme reaction from people, then that is when you could have something good on your hands. If you are going for a viral campaign, then it has to be planned that way from the beginning. What anyone can ever do is make their best effort at what they think what could become viral.
The shock factor is something that can always be leveraged when you’re creating a viral marketing campaign. The fact is that people like being shocked – they want to be shaken, and if you manage to do that then you won’t have any problem making this ‘shock’ go viral. Many videos have gone viral just because they were shocking in some way and the viewers wanted to spread it around so that the others can experience it too. And there isn’t an actual limit to how far you can go with this, because people do love going through the extremes. You just need to make sure that you first figure out how you can benefit from such a viral marketing campaign, and connect it to your product/service. Ultimately viral marketing is all about getting more exposure to your own brand, without which it’s baseless.
This point applies to you especially when you’re creating a video or an online game that you want to go viral, but it’s on a broad level and applicable to anything. People like having fun and they want to indulge themselves in something that helps them have a good time. Then of course you can think about something that is so different that people cannot resist the impulse to share it. Entertainment value is another buzz term that you should keep in the back of your mind.
One thing about viral marketing, be careful how you brand your self so you are taken seriously by your audience. You can improve your expertise in this area with solid study and experience.