Google is the leader of the online search market, with a pretty powerful monopoly. This is why it’s so important for you to aim to get your site to the front page of Google, which will help you reap the real benefits of targeted traffic.
It is important to remember that Google watches everything carefully to ensure they are providing the best results. So, you need to make a good impression both on the search engine as well as your visitors. If your website doesn’t provide your users with a satisfactory experience, they will simply look for other sites that will. If people leave your site dissatisfied and the overall response you get is bad, then something clearly is not right and you need to do something about it. If this happens frequently and Google discovers the pattern, then you might find your site dropping in the SERPs. Thus, it is essential that all your content is good quality to offer your audience what they want. Google wants its users to be happy and therefore, the only way to make Google happy is to make your audience happy. If your website’s domain name doesn’t include the keyword you wish to rank for, then you will at least have to make sure it is in your URL. Google will give your page preference if it finds the keyword in the URL when generating results for a search. It doesn’t matter what kind of keyword you’re targeting, but if it’s long tail, it has a higher chances of moving up the search results. The quality and relevancy of your site are determined based on a wide range of variables, including your URL. Including the primary keyword in their URLs is one way that many new websites achieve excellent rankings.
Separate your keywords with hyphens when you include them in your URL. This way Google will know what keywords you are trying to rank that particular page for and you will find it easier to get to the top.
If you know what you are doing, it isn’t hard to rank highly in Google. Persistence will ensure even a new site succeeds, even if it takes a while longer.