While many people go to Facebook just to spend some time and relax, busy and serious marketers and big businesses are hoping to capture market shares in their respective targets. This place means nothing but lead generation, marketing and sales funnels and business growth for online marketers. Even though the Facebook fan pages are becoming a highly popular way to build a database of your fans, another way to leverage Facebook is to build and distribute your own application that’s related to your business in some way. Apps are more powerful than fan pages in the sense they are somewhat mobile whereas the fanpage is not so. There are very many possibilities with apps, and we will show you how you can make the most of them.
Spend Time on the Icons/Screenshots: Let’s face it; before somebody starts using your app, they will want to feel positive about it, which will only happen when you create attractive icons and have good screenshots. Users aren’t familiar with your app, so you have to sell them on it with these images, which is why they’re so critical. You shouldn’t even think of making your app available until you can effectively promote it. A logo of your app isn’t enough, so make sure your screenshot displays what your app actually does. Apps become popular for what they do for users, so you have to make this clear up front.
Make It Addictive: An app that is a one-hit-wonder, where users have no reason to come back, is not good. But, an app that users want to use over and over again, on the other hand, is what you want. You want an app that people won’t get bored with and that they want to use repeatedly. This is your ultimate goal and if you get it right, will make your app wildly successful. Asking for feedback from your friends is an easy way to find out if your app is addictive or not. Your app is solid if they use the addictive to describe it.
Communicate with Users: In the “About” page of your app, set up a useful “Feature Request” thread along with a thread where the users can report bugs. Read your comments consistently and be on the lookout for any helpful suggestions or bugs that need fixing. If users do report valid bugs, don’t avoid or deny them, but look at them at see what you can do to get rid of them. The more active you are in providing help to users and fixing any bugs, the more people will be glad to spread the word about your app around the net. When you’re promoting an app on Facebook, the way to succeed is to offer a quality product and also be readily available for questions and suggestions.
The success of your Facebook app also depends on your approach so calculate each of your steps.