Facebook is one of the most powerful tools available today when it comes down to marketing and brand building. There are an endless amount of tools you have access to with Facebook. However, in order to get the most out of your Facebook marketing campaign, you should understand what all makes it work in the first place. You have to start somewhere, so see the ideas below on starting your marketing with Facebook.
Respond to Comments: Why would you avoid being sociable when on Facebook? The essence of Facebook marketing lies in the fact that all your efforts need to built around being social. You should be extremely serious about responding to the comments of your fans and interacting with them. This is because you will gain their trust. Persuade them to respond to you when you make a blog post. You’re basically trying to be as interactive as possible. This is so that it not only creates a good impression on your fans, but also helps you improve your ‘edge ranking’. This will get you more visible in the Facebook news feed of your fans. Overall, trying to be highly social with your fans by responding back to their comments isn’t something difficult. This will help tremendously to get your fans talking about your Facebook page on their pages.
Run Polls: You have such a great advantage of using everyone on Facebook to help you get some necessary feedback. If you can do it right, you can leverage everyone on Facebook to give you the information you need. You can start your poll in Facebook Questions and watch it take off with users. You will grow to understand your audience better through this poll option. One of the values of using polls is that Facebook will give you more credit as more people answer your questions. It’s easy for updates to get lost in a news feed, but once you have a better ‘Edge Ranking’, you will be more prevalent to your fans. Not many people know this, which is why you can actually take advantage of it.
Channel in Likes Through Your Blog and Website: If you want to get more likes to your page then it’s obvious that you’ll have to look beyond Facebook. You will have the ability to attract more people through your blog just by adding the social plugin and letting them ‘like’ your page without ever leaving your blog. The more options you use to increase your reputation, the more you will see that your marketing strategy is working. Quantity doesn’t always work, so stick with what you know and you will get the ‘likes’ you want. Make a quality product of your fan page and watch how people react. Marketing will be made easy by utilizing Facebook and all the bells and whistles it provides for your page.