Creating an effective pay per click campaign is all about earning a high return on investment. In the following article, we are going to talk about a few ideas that you can use to help make your pay per click campaign more efficient and get a jump on the competition by making more of a return on your investment.
Multiple Campaigns in Google AdWords: When you are utilizing a PPC service like Google AdWords, you should try to make the most out of it since you’ve got your money at stake. One of the most common mistakes that advertisers make with AdWords is creating just one ad for the whole campaign. Despite the fact it can be a time sucker, setting up a variety of campaign ads is one of the most useful maneuvers for spiking the ROI of your campaign. Setting up different bids for various keywords is something you should try, if you want to ensure that you are not paying too much for phrases that have too little competition.
Be Mindful of the Google Quality Score: If you’re using Google AdWords for your PPC campaign (which by the way happens to be the most popular platform PPC), then you will have to focus on the Google Quality Score. This is how Google rates the success of your performing ads. If your ad is not doing well as a result of the wrong keywords or is not getting enough clicks, then your quality score will be impacted. If you see this in financial terms, you will end up paying more per click, which means that the quality score is something that you should focus on. Your ad is going to look lower than the other ads, which might pay less than you. So it’s very obvious that having a Google Quality Score will help you get a better return on your investment. This is because your ad will bring in plenty of targeted traffic at a much cheaper rate.
Make Use of Negative Keywords: In order to prevent unqualified leads in your campaign, make sure you’re using negative keywords. This is very vital when your goal is to protect your investment and obtain a higher return on that investment.
Negative keywords stop your ads from being shown when the user searches with a keyword that’s not directly related to the products and services that you offer. It’s a great way to make sure your ads are performing well, in your budget. You can utilize the search query report to locate keywords that are generating your ads, look through these keywords and eliminate the ones that are not good for your campaign. This article outlines that in order for pay per click to be advantageous, you have to be willing to work on even the small steps.