How to Create an Effective Viral Marketing Campaign
Viral marketing is something that can work for anybody, given that you’re following a few basic rules to create a successful campaign. The purpose of this article is to give you a clearer insight into how you too can create your own viral marketing campaign and reach out to your target audience.
Why is the Apple iPhone so successful and has teens going crazy over it? Simply because it’s cool. If you really want to understand a phenomenon like the iPhone, just analyze the emotional appeal is has on people. You really have to nail people over the head with overwhelming emotional response and desires. If your campaign or product, or whatever, is sincerely flat – then you have to go back to the drawing board and make something happen. Even make is outrageous, if you can, and then of course you actually have to be able to deliver on the promise.
The shock factor is something that can always be leveraged when you’re creating a viral marketing campaign. The fact is that people like being shocked – they want to be shaken, and if you manage to do that then you won’t have any problem making this ‘shock’ go viral. Many videos have gone viral just because they were shocking in some way and the viewers wanted to spread it around so that the others can experience it too. And there isn’t an actual limit to how far you can go with this, because people do love going through the extremes. You just need to make sure that you first figure out how you can benefit from such a viral marketing campaign, and connect it to your product/service. Ultimately viral marketing is all about getting more exposure to your own brand, without which it’s baseless.
When you launch a viral marketing campaign, you’ll get a lot of data to work with. Regardless of whether your campaign is successful or is at loss, you’ll find that by being observant you’ll actually be able to learn from this data that you gather. If a viral marketing campaign failed then you should try to observe and learn why it didn’t make an impact like you wanted or expected. Learning from your mistakes will take you a long way with viral marketing because ultimately success here is all about executing effectively. Besides this, you should try the ‘wash and repeat’ approach for a campaign that actually made it big. There is never anything wrong with testing individual elements of a campaign, and it is a pretty smart move in our book.
One thing about viral marketing, be careful how you brand your self so you are taken seriously by your audience. You can improve your expertise in this area with solid study and experience.
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