How To Approach Facebook Marketing Using Apps

The entire world knows about the power of Facebook, and that is why it is such an incredible place to find your audience and get in front of them. If you have done your homework right, then you too can get involved with Facebook applications (apps) and take your social marketing to an entirely new level of play.

Spend Time on the Icons/Screenshots: Let’s face it; before somebody starts using your app, they will want to feel positive about it, which will only happen when you create attractive icons and have good screenshots. Users aren’t familiar with your app, so you have to sell them on it with these images, which is why they’re so critical. You shouldn’t even think of making your app available until you can effectively promote it. A logo of your app isn’t enough, so make sure your screenshot displays what your app actually does. Apps become popular for what they do for users, so you have to make this clear up front. Make The App’s Copy Convincing: It’s crucial that you do a good job selling your app with your copy, and your approach should be informative and concise. Your goal should be to tell people exactly what the main advantage of your app is as briefly as possible. So stick to the basic facts and advantages and then stop. Stick to the truth, and explain how your app is original and what features it has. When you write your copy, the critical thing is to convey your app’s uniqueness, how it differs from any others. It’s a good idea to send your app to a variety of directories, and when you do so you’ll want to make your description as hard-hitting as you can. Your app will become more readily recognized if you always use the same phrases to describe it; this is one way of branding yourself.

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What you do want to also do is setup tracking with your app so you know how many people are using it. Just do this, and then after a while you can use the stats for various reasons. You can use a simple spreadsheet to track your progress and see to it that you’re only improving with time.

Every little feature that you add to your app to make it stand out from the rest will prove to be of big help if you execute it well, so make sure you’re not ignoring even the smallest things when creating your own app.

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