Your target niche or market isn’t nearly as important as the way you decide to attempt to sway your audience. Persuasive writing is an integral part of your online marketing strategy, as you will need it whenever you’re trying to convince others. The article below explains three effective persuasive writing techniques that you can use to boost the conversion rate of your sales copy and get your prospects to actually respond to your words …
Tell a Story: One of the most effective persuasive techniques has to be storytelling; the best part about this method is that you can easily combine it with other techniques, and make it even more powerful. Make even more of this effort by using it in combination with other techniques for writing persuasively. Why is storytelling so effective? The reason is simple – people like self talk and they like persuading themselves, rather than someone else pushing it on them. So with your storytelling you’re not imposing a right or wrong on your prospect, but rather giving them the freedom to choose what they think is right. You should make an effort not to convince or sell and instead to inform so your audience can decide for themselves whether or not to buy. Give your audience a good story, something most people have a hard time resisting, and you’ll find that you’ve connected with your audience much better than a sales letter would have ever managed to do. Address Objections: There should be no ‘ifs and buts’ in the minds of your prospects when they read your copy. Even if it means your sales letter needs to be longer you need to make your audience feel confident in their decision to buy. Of course to properly overcome their objections you’re going to have to get to know your audience, and their objections, really well. You’ll find that persuading your audience is a lot easier when you take the time to get to know them. There will always be people who have well reasoned objections. With adequate skills for persuasive writing you will be able to easily overcome all the objections thrown your way.
Write with Your Readers in Mind: Concentrate on your foremost intentions and the audience you are pursuing. You need to imagine the thoughts of the people you are trying to persuade into doing something.
You need to know exactly what your audience is looking for and then carve your writing around it to make it persuasive. As stated, thinking outside the box can be very rewarding, never set your self limits.