The most important step you got to take when structuring your website is to have a definite small business marketing plan. After giving a client has availed of the SEO quote given him, we check right away if he already has an existing website. We need to know if we are to build the website from scratch or not. If there is an existing website, we just match the keywords present in its pages.
Let us have here root canal from the dentist’s website. One page talks about root canals and the treatment. We will settle for that keyword as because the page is already holds that topic. Matching the keywords would be easier also more than drafting the page from zero.
When I am working on a site from scratch, I usually draw a diagram of my small business marketing plan attack for the structuring of the business website. In connection to this, let us have a look at these two websites – Planet 13 and Melbourne SEO services. The title tags used for the Planet 13 website range from three to five keywords. But this one has been a little bit longer. Band merch is the keyword I have gone here. I went for the slightly longer tail version as well which is official band merch, so I can pick up both of those.
Besides going for the primary keyword, sub category things are included in this area. All the pictures are linked. Plus, they have underneath a matching anchor text. This is our own of informing Google what the page is all about. We’re sending a link to that page with the appropriate anchor text. That’s why underneath I’ve got the keyword as the anchor text. These now will represent sub categories. At the bottom part, we do some linking for the second tier keywords. If we are going for a targeted web traffic, these are just of some ways we should implement.
Let us go for the example Blink 182 as we try to drill down a little deeper. Since we have here an e-commerce website and I didn’t want to hand do the title tags for every product because we’ve got over two thousand products online. It is built in a way that it will auto generate the title tag based on the information that it pulls. These can be taken form the product description, the categories and other similar things. To make things more definite here, I added the modifying word cheap as this is automatically built.
Sometimes people search for cheap and it’s a good way to come up for some extra longer tail keywords. The primary keyword we’re going for here is Blink 182 patch. I’ve also gone for hottest Blink 182 merch, but the main one we’re going after here is Blink 182 patch.
I prefer the pipe over the colon when I am trying to make two points. I could have got away with saying cheap Blink 182 patches, but I also wanted to sneak another keyword in there, Blink 182 merch. The various steps here comprise any successful small business internet marketing plan. Taking time to for all these will definitely shape the business website you are dreaming about.