When I begin working with building a client’s website up typically to increase website sales if you are a local economy, there are certain areas I will have tabs for. If you have a look on Melbourne SEO Services, that’s what we have got : an index page, a services page, a client’s page which is a little bit of a testimonials type page and the About page which tells your story, the Contact page and then a blog on the backend.
On the home page, usually I like to make that the first area that I could capture the lead. I could give them encouragement to sign up for their free white paper, I’ll introduce the idea of what our product and service offers like internet marketing reviews. I could sometimes do that thru video and then a little bit of supporting text underneath it. Then I may have a services page. You could just have one services page that lists all the services that you do and then later on you’ll look at building out individual pages for each service.
The way the Google works, we want to make sure that each page should only be optimized for one keyword and would meet basic website business requirements. When we first assign keywords to these top level pages, you want to go for your big money phrases, the ones that say, these are getting lots of searches. Then you add your modifier in front: for example, Melbourne SEO Services, ISO Consultant Melbourne and then you make sure that those big money phrases get optimized for each one of those pages. You might have individual pages for the services.
Jump over and have a look at Melbourne S.E.O Services. If you follow this same kind of structure, for most enterprises, this can work. We have services like optimize press review and aweber review, clients and we have got the workshop in up the top there and the About Us.
The About Us is really important, you want to position yourself as the expert, tell your story and increase website sales. People don’t do business with other businesses, they do business with people. They want to connect with the people, so when you go to Melbourne SEO Services and you navigate round, it’s all about connecting and building up who I am and what it is that we offer. You want to do that on your About Us page as well.
There are sophisticated things that you will not even notice as an internet entrepreneur, we’re continually doing branding. The colours we use are matching our brand at the very top. There are one or two refined small that kind of thing which all ties in and gives it a smart look.
The way that I’ll structure this is if we think of our primary money phrase, it’s going to be your home page. You’ll optimize your home page for that primary keyword. So figure out what your biggest product and service is that you’re going to be offering, then you put your keyword modifier in front and that’s what you’ll optimize page one for, your home page.
Then you have got the second tier pages which are your About, your services, your testimonials, those kinds of things. What you want to do at that point, you’ll think, what are my other big services and goods? Even though the About Us page might not be to do with that product and service, I should still optimise that page for that to increase website sales as you optimize it for increased traffic.