When it comes to PR, there are 2 sorts of publicity that is available for you. The first thing is providing the content. So your online content developer can offer the content to the media outlet and that’s a way of getting publicity and the second aspect is being in the content.
The very first thing is providing the content for internet marketing reviews. Mags and TV shows in fact and newspapers and all that sort of thing, need the content to sell the magazines. They require articles, need features for their commentary. That is the reason why folks buy. Folk are purchasing the magazine for the content of the magazine.
The other side of the coin is, magazines aren’t there to sell content. Mags are in the business of selling advertising. The content, that an online content writer creates is a wrapper around those ads to get folks to read the ads, it’s all of the content is there for from a media viewpoint. So if you can show content to them, it may help them sell more mags. You are helping them out and they are going to help you out by giving you that exposure.
When it boils down to pitching your aweber review content, what you are trying to do is work out a way to pitch your content to the media to help them out. The media need content that interests their audience period, it’s all that it comes down to. So you want to demonstrate that your content helps. There are different ways that you can prove that your content is relevant to their market place.
For instance, if you’ve got a blog on your website, and it’s getting comments and it’s getting interaction from readers, it illustrates that you are already an authority in that actual space. You can say that there’s social evidence there because folk like the things which I am writing. So if you can show that people are enjoying interacting with the material you’re writing, why aren’t the mags going to jump all over it, because, well, they are. It illustrates that there’s already some interaction there.
Where Twitter can work for you is in that market leadership status. If you have a Twitter account where you talk about small business things,optimize press review, seo course and all that sort of thing and you have a following, you can have your online content developer turn around to the magazine and say, look, I am an expert on business consulting and I want to write for small business. I have a following of 10,000 Twitter followers. It’s pretty impressive. They’re going to say, well, you must know what you’re talking about because you’ve built this following on your own; there’s that implied authority status.
There are Facebook fans. If you’ve got a Facebook page and you can show your Facebook page has 10,000 fans or 10,000 followers or whatever it might be, you are a pro in that space. If you can go to a couple of the craft mags in Australia and say, I’ve a blog, I let my online content developer write about craft and I am getting many comments here and I’m in possession of a Facebook page with 300 fans, it proves you’re an authority. It saves the magazine doing their own due groundwork on you. It seems like you are already an authority and they’ll simply say, yes, great, let’s start speaking.