Product Launch

How to Launch a Successful Product

how_to_launch_a_successful_productAny effective sales page should be able to answer 4 questions

Sales page must answer four questions.

  • What is the product benifits?,
  • Why should I buy the product?,
  • How it will work?,
  • What should I get if I purchase the product?.

Successful product launch have four pillars 1.website or blog. 2. Product creation and testing. 3. Marketing the product to reach wide range of people. And finally 4.sales or conversion post launch process. These four pillars have multiple processes to be successful in new product launch. Share your thoughts in comments section.

How to Create an Ebook

There are a number of situations in which you may find it necessary to create your own e-book. Perhaps you want to offer information from your Web site, or self-publish a book that you haven’t been able to market to a “traditional” publisher.  With a few clicks of your mouse, you can convert your manuscript directly into an e-book.

The most common file format for an e-book is Adobe Acrobat PDF. You’ll be doing the actual “design” of your book in your word-processing program, however. (If you have a complex design that includes lots of illustrations, you may wish to use a desktop publishing program such as Pagemaker or Quark;) Since Word is the most commonly used word processing program, this column will focus on formatting in Word.

Page size. Most books aren’t formatted to an 8.5×11-inch page. E-books are typically between 5×7 and 6×9 (with 5.5×8.5 being a typical format). Your first step, therefore, is to set a custom page size in Word’s “Page Setup” menu.

Margins. Use Word’s “Format: Document” command to set margins to a minimum of three quarters of an inch on all sides. (You may wish to set top and/or bottom margins slightly larger if you plan to use a header and footer.) Since e-books don’t have “left” and “right” pages, turn off the “mirror margins” option.

Headers and Footers. Place a “running header” at the top of each page. The easiest approach is to simply include the title of your book and the page number. You can place this information flush left, flush right, or centered or place the title flush left and the page number flush right. I recommend using a slightly smaller font size for the header, and (if you like) using italic or bold. I also like to use the “border” command to draw a line between the header and the text. Another option is to put the title in your header and the page number in your footer.

To make sure that your header doesn’t appear on the first page of each chapter, you’ll need to use the “Insert: Break: Section: Next Page” command (rather than a page break) to separate chapters. Then, make sure that you’ve checked “different first page” in the “Format: Document: Layout” menu. You can also create a new header for each chapter (e.g., using the chapter title rather than the book title); to do this, turn off the “same as previous” option in the header command.

Font. It’s best to use standard fonts such as Times, Times New Roman, Century/New Century Schoolbook, or Palatino. Non-serif fonts such as Arial or Helvetica are good for chapter headings and subheads. Use a minimum of 11 points for your text, and 12 to 14 points for subheads. (Keep in mind that the reader can increase the display size of your book when reading it onscreen.) Since some fonts look better onscreen than in print, and vice versa, test your fonts both ways!

Illustrations. One nice feature of an e-book is that it doesn’t cost extra to include photos, drawings, charts, etc. Illustrations do add to the total file size of your e-book, however and this is an important consideration for the reader. (Keep in mind that many e-publishers and POD publishers won’t accept illustrations.)

If you have a scanner, you can scan your own illustrations and convert them to .gif or .jpg files. A program like Photoshop will enable you to crop, enlarge, or reduce those images, or make other modifications. It will also enable you to save them at a lower resolution, thus reducing file size.

While Word does allow you to incorporate illustrations in your text, it’s not always easy to position them precisely where you want them. If you plan to use a lot of illustrations, you might want to consider using a desktop publishing program. When laying out photos or illustrations, be sure to leave an ample margin between the image and the surrounding text, and, where appropriate, include captions.

Front Matter. Your book doesn’t really start with “Chapter One, page one.” It starts with “front matter,” including:

  • A title page
  • A copyright page. The easiest way to generate one of these is to check the copyright page of any print book and type in the same information, substituting your own name, book title, date, etc. Don’t include the “Library of Congress” information or the numbers that indicate the “edition” of the book. Don’t bother with an ISBN unless you actually plan to offer physical copies of the book (e.g., on disk) through electronic bookstores like Amazon.com.
  • Acknowledgements, if desired
  • Table of contents (you can generate this automatically in Word by using “headings” formats for your chapter titles and subheads).

While many print books number front matter separately from the rest of the book, this can be difficult in an e-book. The easiest approach is to treat the first page of your book (even if it’s the title page) as “Page 1.” Apart from this we need to create e-cover for the ebook. This article will help you to create best ecover designs.

Back matter. The back of your book is a good place for an index, your bio, and contact information. It’s also a good place to include advertisements for any other books that you are selling. (Keep in mind that even though your book may be formatted in one page size, you can easily include 8.5×11 flyers in the same book!)

Adobe Acrobat takes your Word document and displays it “as is” in a PDF file. To generate a PDF file, use the “print” command in Word and select the “Save as File” option under the “General” pull-down menu. Select “Acrobat PDF” as the file type and set “Destination” to “File.” Hit the “print” button and your document will be converted to a PDF file.

If you actually own Acrobat, you can add other useful features to your e-book. For example, you can automatically hotlink every URL in the text (be sure to include the http:// prefix on all URLS). I recommend underlining links or formatting them in a color, such as blue, so that the reader will easily recognize them as hotlinks. (Don’t bother hotlinking URLs in your original Word document, as these links won’t be retained in your PDF file.)

If you have a “long” e-book — i.e., a large computer file — you may wish to compress it. Otherwise, your e-book may take too long to download (which can cause a reader’s computer to “freeze” or even crash). More recent versions of Windows include the ability to create a compressed or “zipped” folder — just check under the file options (click on “new” and then scroll down to “zipped” folder).

 

If this doesn’t work as well as you’d like, you can also obtain a program such as Stuffit, which will save a compressed file in a variety of modes. If you do compress your file, be sure to provide instructions to the user on how to expand it once it has been downloaded.

Self-publishing no longer means paying a small fortune for design and printing. With a little planning and the right software, you can create your own e-book with a few clicks of a mouse!

Creating your ebook as a Word document gives you multiple options for publishing the ebook as a .pdf or converting it using an online or downloadable converter. As with any process that is likely to be somewhat complicated–particularly the first time you do it–you should create a chapter or two of your ebook and test the template design with your preferred publication method to make sure that everything works as expected, before you invest a lot of time and effort in formatting the entire document.

After developing your ebook, you need the ebook cover/ graphics

20 Best eCover Design Softwares to Create eBook Cover Images

Free eBook Designers

1. http://www.myecovermaker.com/ecover-design

It has a free and paid version, but omst of the jobs you needed done can easily be done by the free version, except you need a membership Web site, then you’ll have to upgrade and unlock other full functions.  See it in action here

 

 

 

Paid eBook Covers ( Prices as at the last time I checked – I am not responsible for any price change at the final destination)

1. http://photoshopactionscripts.com

2. http://www.ecovercreator3d.com

3. http://www.bookcoverpro.com –

4. http://www.ecovergo.com/ – 77

5. http://www.web2covers.com/ – 37

6. http://www.ecover3d.com/ – $97

7. http://www.ecoversoftwarepro.com/ -$27

8. http://www.ecoversuiteelite.com/ – $57

9. http://www.pushbuttonecovers.com/ – $27

 

 

 

How to Create an eBook

The most common file format for an e-book is Adobe Acrobat PDF. Once the formatting and other thing done in the word file we can convert it into PDF file by using the PDF converter. Because Word is the most commonly used word processing program and it is the most common to write the document.  Once You have converted in to the PDF format follow the product launch Procedure to market the eBook.

Procedure to Create an E book

  • Ideas to write quality Content – Brainstorming
  • How to write Content
  • Format the ebook in the Word Document
  • Include images and Videos
  • Include index and Copyright Pages
  • Proof reading
  • Covet in to PDF format
  • Create an Ecover
  • Market the eBook

Generating Ideas – Doing Market Research

Create what people need, not want you like.  Don’t spend a fortune just to abandon the project later.

Use information or knowledge that you’ve already gathered (or at least partially gathered) as the basis for your product.

Find topics that people are demanding information about – and supply the answer. Find a “need” and solve it!

 

Write the Content

Be truthful for creating your quality eBook. So we need to write the Chapter list at first. This list we help you to visualize your product and the eBook content flow. Once you have finished the chapter list. Now write down the first headline topic for each chapter. This will give entire content overview for the eBook.

Once you have listed this topic. Now order you chapter and headlines list. Now find the good place for writing with distraction for your conciseness.  Follow something to care while you are writing the eBook.

Go to the market place like Clickbank, Plimus, JVzoo and many more to find if there is an existing product on that niche.  All you have to do is create a leverage of that existing product.  Find topics for eBooks that people are buying right now.  This can make it easier for you, as they’ve already established interest, but also can be can risky, as an entrenched competitor may crush you like a bug!

Rather than going head-to-head against a strong competitor it may be better to find a small niche, and occupy it. For example if your competitor is selling an eBook about operating a Small Business, make your eBook a specialist book on Small Business Taxes, or Small Business Marketing, or Small Business Accounting, or any other Small Business topic on which you have sufficient expertise.

forget any topic that you can’t work up some enthusiasm about!  If you’re not sufficiently interested, you may get bored, and have trouble finishing. Even if you can force yourself to finish an eBook about a “boring” topic, your lack of enthusiasm will show both in the content, and your sales pitch.  Give people the “Why” and “how” of the eBook, and you’ll see them buying with virtually zero returns.

Writing

Writing is never perfect to begun with.  Build your idea.  Write something like, “I read about how tomato can help rebuild sperm and I want to write about it” – Then continue and write the “why and how”.  Just keep writing and writing and writing, don’t even think before you write.  Pretend as if you are talking to someone and you are trying to explain lots of information at the same time. Don’t bother about punctuation, spelling and every other thins that might go wrong.  Just keep writing.

  • Once you have all the text of the first draft, the rest is fairly straightforward, just gradually organize and edit the text (if you’re making an HTML eBook you can copy it from your Word Processor to your HTML documents bit by bit as you edit).

 Ebook Compiler

If you’re going to create an eBook, at some point you will need an eBook Compiler.

An eBook Compiler is our program that takes the source files (the content of your eBook) and compiles them into an easy-to-distribute format.

Commercial quality eBook Compilers cost from just US $50 or less, up to several times that.  OR you can simply go to Amazon.com and upload your book for free.  Amazon will pay you royalties on every sale they make on your book.

 

 

 

Think about content for every topic you have on the list. Write hints for the points you want to cover in each topic of all chapters in the eBook. Once you have taken the hints just leave it and forgot it you are almost done all the steps for writing.

Now comeback with the fresh look and start editing the content because of the two days of break you will have some new ideas for the inclusion while editing. Done the editing work at least twice for avoiding the mistakes.

Format the eBook content

We know a badly formatted e-book will separate the readers quickly form the intention to read the book till the end. The bad formatting of eBook is more worsted than badly designed eBook. So we need to give better look and typography for the eBook for the Readers.

We need to consider the below elements while formatting the eBook.

  • Page Size
  • Margin
  • Header and Footer of the page
  • Font
  • Adding Links

Page size – Most of the books are not formatted to an 8.5×11-inch A4 page. Ebook pages are between 5×7 and 6×9. So it is easy to read the ebook with good visibility once the book has opened. Therefore our first step is to setup page size as custom rage in the word document. There is setting options we had in the Word documents ‘Page Setup’ menu.

Margin – We can use the Formatting option on the word document to set up margin for the right and lef side of the document. Use the same margins in all the sides it is better to have less than an inch and more than half inch for margin of the page.

A very good formatting instruction can be found on Amazon.com

Word Document have the options to add images, chart, drawings and others thing with easy way. Some time we may have illustrations to add the image with the size of the page. This will be the important consideration for the readers while reading the eBook.

So while adding images and Drawings we need to solve the illustration problems. The image editing software like Photoshop will have options to crop, enlarge, or reduce the images, or make other modifications. It has options to save the image file with different formats.

The Word document does not aloe illustrations in the text document. So we need to add the images in the proper position of the page with proper size are important. We can also place the video links using the hyperlink options in the word document.

Front inclusion has:

  • eCover
  • Preface
  • Copyright info
  • Dedicated to
  • Author info
  • Table of contents

The back inclusion has:

  • References
  • Useful resources
  • Appendix
  • Disclaimer

The Front Inclusion – The book doesn’t start with chapter one or page directly we need some pages included in front of chapter one. The preface and copyright about the eBook is essential for every eBook publisher. We can also use author info and dedicated to pages also. The front inclusion starts with the book title or title design in one page.

Table of contents is the important inclusion for the readers to know about complete guideline about the eBook and easy way o navigate every pages of the eBook. It is important to add page numbers and links to the corresponding pages.

The back inclusion – The back of the eBook is a good place for adding author bio and contact information. Importantly we should add the reference which makes more trust while reading the book. Even if they had some doubts about certain concepts of the EBook they can esily refer the reference books provided in the list

Try to check spell errors and grammar errors using word spell and grammar checker. It will be in ‘Tools’ menu in the word document. If you finished this process, then we can hire a freelancer for proofread our eBook.

The proof reading should be done with the third person who does not involve in the process of eBook creation. If it is possible to convert your eBook in multiple language used in the internet.

If you finished content works, proof read works, then convert the word document into PDF format. We know the PDF format is the standard format used in the eBook creation process. It is easy to convert word into PDF by conversion software we have many numbers in the internet for free as well as paid.

Design of the ecover for the book gives better impression towards the readers and it will be useful for the promotion of the eBook also.  Myecovermaker.com is the free online resource for creating ecover for the eBook. We can also use the Photoshop cs5 for the ecover design.

Creating e cover is simple with myecovermaker. Just follow the instruction provided on the website it will guide you to create good looking ecover for the eBook.

Market the eBook

Once you have created the ebook using the above steps. Now it is the time to test your ebook with proper linking on the index pages to content area. Check the image and drawings illustration. Check the front and back inclusion pages and the reference pages also.

Creating an eBook is easy once we have quality content and the proper plan. The eBook creation procedure has the processes like Ideas to write quality Content, How to write Content which includes from choosing the topic for eBook.

Once you have chosen a topic to write an eBook just collect all the information you know. Now grab a pen and paper, and write down a list of topics, interests, spend a bit of time on this and think to make a hint on writing the topic.

Format the eBook in the Word Document, Include images and Videos, Include index and Copyright Pages, Proof reading, Covet in to PDF format, Create an Ecover and Market the eBook. Share your experience in Comments section.

 

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