Before you even consider offering a rebate or a discount on a product or service think about the reason that you became an affiliate marketer in the first place. Did you become an affiliate marketer so that you could just barely scratch out a living or did you plan on making a very nice annual income that would provide a very nice life style for you and your family? I doubt that scratching out a living was the top reason that you chose to become an affiliate marketer.
Look at it like this: every time that you accept less than you could get for a product, you are giving away the lifestyle that you have been working for and you are settling for less than you deserve not only for yourself but for your family as well. It really is never necessary to settle for less. It just isn’t necessary to offer a large rebate or a deep discount to sell a quality product or service. People need, want and will pay for the products and services that they need. It isn’t necessary to give away your profit if you will just work harder and finding incentive bonuses that will entice your customers to buy the products and services that they need from you.
Don’t discount the product or offer a rebate. Increase the value of the product instead. Remember this; increasing value is better than cheapening the product or service that you are trying to sell. People don’t always see a discount or a rebate as value. They sometimes see it as an attempt to entice them into buying a product that wasn’t worth the full price in the first place.
Only the cheap customers will go for a rebate or discount. The good customers will be shopping around to see what the best incentives being offered are. If you make your bonus incentives the very best, then you will attract the best customers and you can charge the full asking price every time and for every product or service that you promote.
How To Win The Affiliate War
Winning the ongoing affiliate war isn’t easy but (unlike some wars) it IS winnable. The affiliate wars cannot and will not be won by lazy affiliate marketers. The affiliate marketing wars will be won by the aggressive strategists who are willing to work hard and long.
Affiliate marketing is not for the faint of heart. If you had really known how tough the competition is in affiliate marketing would you have joined the fray? It doesn’t matter. You are in the midst of it now and quitting simply is not an option for a true warrior. The only option is winning…and winning BIG! Winning the affiliate marketing wars means winning the small daily battles and minor skirmishes one at a time and winning them decisively. You want to become one of those super affiliates. You want to become one of those big earners that make an annual income that has more than one comma in that number on the bottom line, right?
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