Affiliate marketing is the very same thing.
You have to offer bonuses and you have to offer better bonuses than those that other affiliate marketers are offering.
For example: Let’s say that there is an E-Book about Email Marketing than you are an affiliate marketer for. It’s a very good book that has been written by an Email Marketing Guru. It is selling for $100 and your commission is going to be $50 per sale that you make. There is an elaborate live launch for the product. Your competitors are offering an additional E-Book or two as bonus incentives.
How can you get an edge here? The only way that you can possibly get an edge is to offer something that your competitors are not offering. You could have set up a free teleseminar that will take place within a few days of the launch for those who buy from you or you could offer a free 30 minute downloadable audio tape that further explains certain points in the E-Book.
The people who buy from you will be getting a better deal than they could get from your competitors. The product will always be the same…but the bonuses that are offered is where you get the edge.
Tip: Never underestimate the power of ‘free’. Everybody loves getting something for nothing or getting something extra. They especially love getting something that everybody else is not getting. And that brings me to another, finer point of offering bonus incentives.
If you can offer something such as a free teleseminar that is related to a product launch, you need to limit the number of people who will receive the bonus. That makes it more exclusive and thus more desirable.
This is tricky.
You don’t want to make customers mad but you do want to make those who get the added bonuses feel like they have gotten something others have not gotten. You might phrase your offer to say that the first 200 people who buy the product from you will be allowed to join the teleseminar live and others will receive a transcript of the teleseminar. Like I said, this is tricky but it can be done.
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