People do not like to buy from strangers. The Internet is a big impersonal and even frightening place to many consumers. They want to feel like they know and trust the people that they buy products and services from. The time, effort and energy that you put into becoming visible and credible is the best time, effort and energy investment that you will ever make. Reputation is everything in the world of Internet marketing. Credibility makes you unique.
Another very important thing that you can do to insure that your customers buy a product or service for which you are an affiliate marketer from you and not from one of your competitors is to give them a very good and compelling reason to make the purchase from you. Offer something extra or a lot of different extras that will enhance the value of the product that you are marketing. No matter what the niche or what the product is that is being marketed, there are free gifts that you can find that will make the product a better value if it is purchased from you.
For example: if you are marketing an E-Book about Internet marketing, you could add several additional free E-Books concerning different aspects of the broad subject of Internet marketing. E-Books can be downloaded from PLR sites or even from E-Book banks and repositories. Another free gift that people can’t ever seem to get enough of is free utilities. There are many on the Internet and you can bet that there are some that will fit right in with whatever product or service that you are promoting. While other marketers who are selling the very same product that you are, simply send out marketing emails that recommend the product to their lists, you will be adding value to the product and doing it for free to boot.
