The key to most of your business online is going to be creating content that both captures and keeps the attention of the people who read it. If you have a blog, then you can achieve the fabled sticky blog. Once people get a glimpse of your information, then your bounce rates will drop. If you want Google to see you well and you want your SEO to work in your favor, low bounce rates are the goal. Then, of course, there’s the increased chance to create solid business relationships. So taking good steps to improve your content is definitely in your best interests. With good copy, you can easily make that Hostgator review you just posted get tons more affiliate sales than other similar reviews.
Making sure your content is hard hitting and of value to your readers is always worth the time you take to do it. You already know that content is what motivates people to visit your site again and again. Useful information expressed well is at the core of great content. The heart of your information, then, is reliable research that is paired with up to date facts.
Where you work on your research plays a definite role in what you find out so, for starters, don’t do your research in an article directory. We’re willing to guess that around 90% of the information on the Internet started out in one of those directories. The convenience of these article directories and the fact that they are easy to find and use is why so many writers run right to them. So if you care about the content you create, set yourself apart by staying away from the directories. Search for anyone who is thought of as an expert on the subject your blog is dedicated to. Don’t just pick one or two, but try to compile a large list of experts. Find as much content as you can where their ideas or writing appears; you can even set up Google Alerts for their names. You’ll then be able to grab notable quotes from them -it’s best if they all center around one basic theme. You now have some valuable material that can help you create your own blog posts. These quotes might help you think of subjects for your posts, and then you can explain what you like or don’t like about this quote. This not only gives you ideas for content, it helps you leverage the popularity of various experts in your field.
Every chance that you get, insert preselling into your market copy; it will work wonders when done the right way. Objections are things you need to consider, especially when you are doing web copy. You need to be able to answer any and all questions. If you can’t think of any right away, don’t get discouraged as you will come up with a few eventually. These objections will also be used to your advantage in your presell that you were write. The tone that use should be very relaxed, almost content as you answer the objections. All you have to do is slip them in occasionally, address them, and resolve them accordingly.
If you really want to set yourself apart from all of the other boring writers out there using the library to research your content is one of the most powerful methods of doing this. We have seen more than a few complaints about how the information online is all the same. Most people know exactly what is happening; after all, they aren’t stupid.